Multiply CRM • Leadership Academy

Great leaders don't just grow numbers.
They grow people.

A practical leadership development center for District Coordinators, District Leaders, and Market Directors. Build stronger producers, develop new leaders, and turn consistent actions into results.

The standards that matter

Three big rocks. One leadership mission.

Built directly around your leadership priorities. These standards stay visible while coaching topics and exercises rotate each week.

Track the big rocks →
01
Grow the team

Producer Power

  • Meet or exceed recruiting goals
  • Inspire IAs and ACs to produce weekly
  • Maintain 5 or more weekly producers for each AL
  • Achieve or exceed quarterly AWP benchmarks
02
Build leaders

Leadership Development

  • Become a 5-Star Leader
  • Commit to joint field work—never work alone
  • Offer income coaching and planning sessions
03
Drive consistency

Sales Growth

  • Drive consistent behavior through Money Making Mondays & Call Clinics
  • Record sales activity daily in the Activity Journal
  • Maximize opportunities through Re-Service
  • Build and strengthen broker partnerships
  • Achieve a healthy BHI of 75% or higher
Leadership by responsibility

Your role. Your coaching priorities.

A field trainer needs different actions from an agency owner or market leader. Change your role above to personalize the playbook.

District Coordinator · Field trainer

Lead the work. Teach the work.

Your five leadership priorities
    What good looks like:
    Fresh leadership coaching, every Monday

    Your weekly leadership playbook.

    A 12-week cycle of new themes, Monday–Friday actions, and role-specific coaching challenges. Complete the exercises before checking them off.

    View training library →
    LEADERSHIP DEVELOPMENT WEEK

    Lead by Example

    Credibility begins with what your team sees you do.

    01
    OF 12 WEEKS
    Updates every MondayTraining progress stays on this device. Videos open in a new tab.
    This week's actionOpen leader academy ↗
    Watch it. Practice it. Coach it.

    Leadership training library.

    Short, credible lessons from respected leadership educators. Videos open directly at their source, avoiding YouTube's embedded-player error.

    Video content belongs to its original publisher. Availability may change. A curated lesson can reappear with a different assignment during the 12-week cycle.

    Tools you can use today

    Lead the meeting. Coach the behavior.

    Copy one of these practical agendas into your calendar or CRM notes. Focus on a specific behavior and a clear next step.

    20-minute playbook

    Joint Field Coaching

    For District Coordinators and leaders training side-by-side.

    1. 2 min — agree on one specific skill.
    2. 5 min — leader demonstrates or observes.
    3. 7 min — agent practices the skill.
    4. 4 min — share one strength and one adjustment.
    5. 2 min — agree on next practice and check-in.
    30-minute playbook

    Weekly Leader 1:1

    A predictable rhythm for individual progress and accountability.

    1. 5 min — wins, obstacles, and support needs.
    2. 7 min — inspect recruiting, producer health, AWP, and BHI.
    3. 8 min — coach one real skill or bottleneck.
    4. 7 min — agree on measurable next actions.
    5. 3 min — confirm owners and follow-up date.
    45-minute playbook

    Money Making Monday

    Keep clinics energetic, useful, and action-oriented.

    1. 5 min — recognize quality effort and wins.
    2. 10 min — teach one sales skill.
    3. 10 min — roleplay and peer feedback.
    4. 15 min — live prospecting or scheduled outreach.
    5. 5 min — log activity, appointments, and next action.
    From inspiration to execution

    Your leadership scorecard.

    Record your leadership actions and measure the big rocks. Targets are editable, because expectations may vary by role, team, and quarter.

    The big rock measures

    Fill in the metrics that apply to your responsibilities. Blank is not counted as zero.

    01 — Producer Power
    02 — Leadership Development
    03 — Sales Growth
    Saved privately in this browser
    Build a better leader every week

    Your weekly leadership reflection.

    Learning becomes leadership when you act, review, and adjust. Keep this brief and specific.

    Reflections save automatically on this device.Return to weekly playbook ↑